I鈥檓 designing a website for my business and would love to hear from experienced online customers. Is it important that my website allows for customer involvement by providing sociality options, customer reviews, etc? Is it also important for my site to be playful and worthy of exploration, or perhaps it is better if I keep it simple to provide information only? Please share with me what you think would satisfy my online customers moreBest advice for my online business?
http://qbangg.blogspot.com/Best advice for my online business?
Keep it clean and simple. Don't write a book about the product, instead offer a clear, short and concise description, the price and things like dimension, shipping cost, etc. If a customer has more questions see if you can't offer a live chat. No one likes having to spend a lot of time finding what they're looking for, which makes a search bar very helpful. Customer reviews are a wonderful way to gain and lose sales (only use CRs if you know you are selling excellent products.)
Let the customer know a little about your company (or you) and make sure your prices are competitive. Having comparison shopping directly on the page of the product makes an awesome addition (preventing your customers from venturing away from your page and possibly never coming back.)
Try to keep the heavy advertisement to a minimum. No one likes the ads to run across their screen or make it difficult to click on something without opening a pop-up window screaming that them to rent DVDs or let them know they've just won a fake lottery.
Another great thing to offer would be monthly specials. (Free shipping on orders over $___, etc.)
It would be helpful if we knew what you were selling.
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